Sports
Project Scope
Most sports stadiums are heavily under-utilised, with teams failing to fully commercialise the spaces. Moreover many are struggling with ageing fanbases and attracting younger fans.
How did we help
Cyberlabs has developed two concepts to help teams solve these challenges; the ‘Gaming Box’ and the ‘Gaming Lounge’. These can add a cost-effective, new revenue stream for both matchday and non-matchday hires, enhance a club’s capacity to attract new and better serve existing partners, and create a new marketing tool with these spaces being versatile for creators and edu.
Moreover they can be utilised for improving social impact initiatives too.
A look at numbers
15%-20%
Spend increase
Typical esports fan spends up to 20% more on food and beverage than an average football fan
>£600m
Sponsorship and Advertising
Spent by brands in esports in 2023
25 years
Average age
of an esports fan compared to an average age of 43 for a Premier League football fan